Analytics for Cloudflare

Cloudflare Workers give you the most reliable ad-blocker bypass for analytics. A single Worker script proxies BetterMeter through your domain at the edge — sub-millisecond overhead, global distribution, and completely invisible to blockers.

Worker proxy script

Deploy this Worker to your Cloudflare zone. It intercepts requests to /bm/* and forwards all three BetterMeter paths — the tracker script, the event endpoint and the noscript pixel — preserving headers and the query string. Because the request originates from your domain, ad blockers never trigger.

const PROXY = {
  "/bm/s": "https://bettermeter.com/api/s",
  "/bm/e": "https://bettermeter.com/api/e",
  "/bm/p": "https://bettermeter.com/api/p",
};

export default {
  async fetch(request) {
    const url = new URL(request.url);
    const target = PROXY[url.pathname];

    if (!target) {
      return fetch(request);
    }

    const upstream = new URL(target);
    upstream.search = url.search;

    return fetch(upstream, {
      method: request.method,
      headers: request.headers,
      body: request.method === "GET" || request.method === "HEAD" ? undefined : request.body,
    });
  },
};

The Worker only carries the requests; the snippet decides where events go. data-api must name the proxied event path. Without it the tracker takes its endpoint from the script's own origin and posts to /api/e on your domain — a path the Worker never matches — so the script loads and every event is dropped.

<script defer data-site="your-domain.com" data-api="/bm/e" src="/bm/s"></script>
<img src="/bm/p?s=your-domain.com" alt="" style="position:absolute;width:0;height:0;overflow:hidden" />

Route configuration

name = "bettermeter-proxy"
main = "worker.js"
compatibility_date = "2024-01-01"

[[routes]]
pattern = "your-domain.com/bm/*"
zone_name = "your-domain.com"

BetterMeter vs Cloudflare Web Analytics

• 01AI traffic attribution — BetterMeter identifies visits from ChatGPT, Claude, and Perplexity. Cloudflare Web Analytics groups these as generic referrers.
• 02Bot & crawler breakdown — See every bot by name, frequency, and pages crawled. Cloudflare only shows aggregate bot counts.
• 03CLI, MCP & API tracking — BetterMeter tracks your entire product, not just web pages served through Cloudflare.
• 04Real-time dashboard — See visitors as they arrive. Cloudflare Web Analytics has a delay of several minutes.